Vision & Business idea

 

 

 

 

"Create a better everyday life for the many people"

 

 

Inter IKEA Centre Group (IICG) develops, owns and operates shopping centres in partnership with IKEA stores. We offer commercially attractive, family-friendly and well managed retail destinations that meet the needs of the many people.

 

 

TOGETHER
WE ARE
STRONGER

At IICG our goal is to create a clear, collective identity incorporating all of our unique selling points. All IICG centres are now being branded under one “umbrella” – the Smiling Shopping Bag. This is a powerful icon that people both recognize and respond well to.

 

MAXIMIZING AWARENESS - MINIMIZING COSTS
Joining forces to promote our shopping centres is a logical move – maximizing consumer awareness while minimizing individual costs. We seek innovative new ways to communicate through events, campaigns, on-line and more traditional media in order to generate business.

 

REGULAR BENCHMARKING
Each year we conduct comprehensive customer surveys to help us gauge how successfully we have met our objectives. At management meetings in every centre we share this knowledge so that, together, we can continue to grow and prosper.